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Corporate Overview

Phivida Holdings Inc is a publicly traded company on the Canadian Securities Exchange, traded on the ticker symbol “VIDA” and on the US OTC Markets as “PHVAF”.

Phivida  [“fiii-vee-daa”]  is a premium functional food and beverage company that believes that whole plant nutrition and natural ingredients are our best way to maintain overall health and balance in our bodies. We infuse all our products with organic cannabinoids from Hemp into a variety of premium foods, beverages and clinical products for everyday health.

We embrace and celebrate a return to organic, natural plant-based foods and beverages, and a focus on holistic health and wellness. Our mission is to help reduce the world’s dependence on pharmaceuticals and provide food and beverage choices that allow our customers to live a balanced healthy lifestyle.

Our Vision Health and Wellness, in harmony

Simple. To help as many people as we can. We have always believed that health through plant based and natural alternatives is the best way to maintain our health and wellbeing. We’re committed to producing innovative products from the cleanest and healthiest, nutrient rich ingredients to help you live healthier, and fuel your performance and wellness goals.

Our Mission

Phivida’s mission is to lead the alternative health care sector as the benchmark quality standard in premium cannabinoid infused foods, beverages and clinical products, with a dedication to research, education and investing back into the communities which we proudly serve.

Our Values

Collaborate

Nurturing and growing strong relationships and partnerships within our community to further the overall acceptance and understanding of cannabinoid-based health products.

Innovate

Continuously strive for greatness. We are curious minds, and want to solve problems. Creating new and innovative products while advancing research and development is at the core of everything we do.

Evolve

The only constant in life is change. At Phivida, the growth of our customers and being a part of helping you achieve your health and wellness goals is what drives our evolution.

Management

Jim Bailey President & CEO, Director

  • Former President of Red Bull Canada and Global Chief Marketing Officer Merrell Outdoors
  • Former Chief Executive Officer of Beneath Apparel, and senior executive adidas, Blue Goose (organic foods) and Salomon
  • Expertise in driving new market share and revenue growth via multi-channel DTC and distribution management strategies

Mike Cornwell Chief Marketing Officer

  • Bachelor of Commerce Marketing Management University of Otago
  • Specializing in CPG brand management, experiential and aspiration/endorsement marketing
  • Former Chief Marketing Officer Samsung NZ, Microsoft NZ, Former Director of Sales & Marketing at Red Bull Canada

Doug Campbell Chief Commercial Officer

  • Former Director of National Accounts Stoli Group
  • Former Director of Sales Red Bull North America
  • Accomplished Senior Sales and Marketing Management Professional with over 20 years of Key Account Retention and Major Brand Management expertise

Carmello Marelli, CPA, CA, CGA Chief Financial Officer

  • 25 years of experience in executive financial management for publicly traded companies
  • Principal of Marrelli Support Services Inc., a firm that delivers accounting and regulatory compliance services to listed companies on the Toronto Stock Exchange (TSX), TSX Venture Exchange (TSX-V) and the Canadian Securities Exchange (CSE), Chartered Professional Accountant (CPA, CA, CGA) and a member of the Institute of Chartered Secretaries

George Kovalyov, CA Vice President Finance

  • 11 years as an experienced financial controller, public companies audits and financial statements to GAAP and IFRS
  • Chartered Accountant designation through the Institute of Chartered Accountants of British Columbia
  • Bachelor of Business Administration, Diploma in Accounting – Kwantlen University
  • Founder and President of GVK Group Chartered Accountant

Greg McCauley Senior Vice President, Distribution

  • Over 30 years’ experience in the consumer products industry with major brands such as Jägermeister, Muscle Milk and Red Bull
  • Vice President and General Manager of Mast Jägermeister, responsible for sales and distribution in 18 U.S. states and Canada
  • Several years at Red Bull North America where he was responsible for a distributor network comprising of 375 sales territories and 500 employees with sales in excess of US$150 million

John Caruso Independent Director

  • Senior Vice President,  Acosta/Natural Specialty Sales
  • Over 20 years within in the grocery business working his way up from a clerk to store manager before entering the corporate side where he held numerous senior positions before being promoted to a Corporate Vice President.
  • Over four decades of experience in the food and beverage industry in all aspects of the business — from store operations to retail operations, procurement, merchandising and marketing within the natural specialty grocery channel.

Peter Simeon Independent Director

  • +10 year practice is focused on corporate nance, mergers and acquisitions, and structured products.
  • Current Partner of Gowling WLG Law, extensive experience in corporate commercial and securities law.
  • BA Queens University, Law Degree at York University, Osgoode Hall Law School.

Phivida Holdings Inc (VIDA:CSE)

Investor Relations Contact

ir@phivida.com

1-844-744-6646. Ext. 2

News Releases

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Phivida Monthly Update 
September 2019
Hello everyone,

The month of September has been a busy month with a lot of exciting news to report as it relates to sales and distribution and our brand marketing initiatives.

Sales and Distribution

As you are aware from our last newsletter, we have spent most of the month opening up new accounts in the greater Los Angeles area. It was an intense four weeks in the market and was time well spent both in terms of sales, sales leads and gaining a better understanding of what is happening at the ground level in terms of local regulatory issues.

As it relates to sales and sales leads in Los Angeles, we managed to secure almost 300 sales leads, and to-date we have called on more than one-third of the leads. In the leads, there is a great balance of traditional retail accounts as well as strong opinion leader accounts that generate a significant amount of volume while building the brand image.

Interestingly enough, the biggest resistance we faced was within licensed restaurants. They expressed a high level of interest in carrying CBD beverages; however, it appears the California State Health Department has solely focused on this channel of distribution and asked certain establishments to remove products from their shelves. With that said, it appears many retailers have decided to move forward with beverages waiting on Bill AB 228 to be signed in to law.

With more exciting news on sales and distribution as it relates to specialty grocery retail in California, we will be launching with two prominent LA-based grocery retailers that service the greater SoCal area in the month of October. We are excited to get the product on the shelves, supported with an aggressive sampling program as we have proven time and time again when we get the bottle in hand and liquid to lips our conversions are extremely high.

Along with California, we anticipate rolling out the Oki brand in the greater NYC area in the month of October. Currently, we are simply waiting to finalize the contract, which once executed, will provide immediate sales and distribution. In our last letter, I also made mention of our expansion into Texas, and I am happy to say we are sold in over 100 accounts with continued plans to grow in the great state of Texas. I also made mention of the sell-through success we have experienced in Colorado with one of our regional retail partners expanding our full range of Oki beverages into the state of Florida. This expanded distribution is still in the works, and we are working closely with our retail partner to establish “desired” distribution partners. Aside from our regional retail partner in Colorado, we have also made significant gains in the up and down the street business with a focus on Boulder and Denver.

As a result of these efforts, since the end of August, there has been a 150 percent growth in outlets carrying Oki products and our retail presence has grown from two states to three. Clearly, based on this positive sales and distribution activity, October will be our largest ever month in terms of shipments and sales to-date.

Marketing

On the marketing front, we have continued our sampling programme in L.A and Colorado and now have sampled over 3,700 consumers with over 1000 bottles sold in-store during a sampling event.

We have also kicked off a micro-influencer programme with a small group of micro-influencers in the L.A area to support our retail expansion, drive increased awareness, and traffic to our website and social media platforms. To date, although early, we see good traction with 120 percent growth in our social media followers on our Oki Instagram page.

New Product Development

We would be remiss not to mention that we had our first account presentation as it relates to our new topical product offerings – the first being a CBD-infused Vitamin C serum and the second being a morning and night pain topical. While the market is extremely cluttered in this category with a lot of dubious products, we feel we have two products that provide us with a strong point of difference to current products in the market place.

Our E-Commerce Platform

Over the last month, the Wikala team has continued to work closely with Mike Cornwell and his marketing team to make improvements and upgrades to the Vida+ and Oki websites. We are investing in design improvement and SEO across all sites, which we believe will result in positive traffic and revenue upside within the next few months.

We will shortly be launching new products and packaging to the Vida+ site so keep an eye out for these in early October.

As many of your will know, we made a strategic decision over the summer to create the Bloomgroove.com brand and dedicate this for the cannabis accessory marketplace website we were creating, as we wanted to reserve Wikala.com for our soon to be launched CBD marketplace. There are very solid reasons for separating out the accessory market from the CBD market – both what we call separate sector niches.

In regards to Wikala.com, the Belgrade team has been working steadily on its development, and we are excited to unveil the new Wikala.com in the coming months. We have also developed a new website design, branding, logo, and user experience, which we believe that when it launches will position the new site as a leader in the online quality CBD marketplace.

With this letter, I hope that you, along with me, are excited about the progress we are making in establishing a solid retail footprint for Oki in key markets. Shareholder value has always been a prime concern of management, and as we are going through this period of share price pressure we have concerted our efforts on what we can control: striving to build a great company. We have clearly established the foundation by creating a great product. Next will be establishing a retail footprint that delivers reliable recurring sales with solid growth potential. That effort is clearly underway.

Thanks for your continued support. I look forward to providing another update on our progress at the end of the month.

Respectfully,

Jim

 

 

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