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Corporate Overview

Phivida Holdings Inc is a publicly traded company on the Canadian Securities Exchange, traded on the ticker symbol “VIDA” and on the US OTC Markets as “PHVAF”.

Phivida  [“fiii-vee-daa”]  is a premium functional food and beverage company that believes that whole plant nutrition and natural ingredients are our best way to maintain overall health and balance in our bodies. We infuse all our products with organic cannabinoids from Hemp into a variety of premium foods, beverages and clinical products for everyday health.

We embrace and celebrate a return to organic, natural plant-based foods and beverages, and a focus on holistic health and wellness. Our mission is to help reduce the world’s dependence on pharmaceuticals and provide food and beverage choices that allow our customers to live a balanced healthy lifestyle.

Our Vision Health and Wellness, in harmony

Simple. To help as many people as we can. We have always believed that health through plant based and natural alternatives is the best way to maintain our health and wellbeing. We’re committed to producing innovative products from the cleanest and healthiest, nutrient rich ingredients to help you live healthier, and fuel your performance and wellness goals.

Our Mission

Phivida’s mission is to lead the alternative health care sector as the benchmark quality standard in premium cannabinoid infused foods, beverages and clinical products, with a dedication to research, education and investing back into the communities which we proudly serve.

Our Values


Nurturing and growing strong relationships and partnerships within our community to further the overall acceptance and understanding of cannabinoid-based health products.


Continuously strive for greatness. We are curious minds, and want to solve problems. Creating new and innovative products while advancing research and development is at the core of everything we do.


The only constant in life is change. At Phivida, the growth of our customers and being a part of helping you achieve your health and wellness goals is what drives our evolution.


Jim Bailey President & CEO, Director

  • Former President of Red Bull Canada and Global Chief Marketing Officer Merrell Outdoors
  • Former Chief Executive Officer of Beneath Apparel, and senior executive adidas, Blue Goose (organic foods) and Salomon
  • Expertise in driving new market share and revenue growth via multi-channel DTC and distribution management strategies

Mike Cornwell Chief Marketing Officer

  • Bachelor of Commerce Marketing Management University of Otago
  • Specializing in CPG brand management, experiential and aspiration/endorsement marketing
  • Former Chief Marketing Officer Samsung NZ, Microsoft NZ, Former Director of Sales & Marketing at Red Bull Canada

Doug Campbell Chief Commercial Officer

  • Former Director of National Accounts Stoli Group
  • Former Director of Sales Red Bull North America
  • Accomplished Senior Sales and Marketing Management Professional with over 20 years of Key Account Retention and Major Brand Management expertise

Carmello Marelli, CPA, CA, CGA Chief Financial Officer

  • 25 years of experience in executive financial management for publicly traded companies
  • Principal of Marrelli Support Services Inc., a firm that delivers accounting and regulatory compliance services to listed companies on the Toronto Stock Exchange (TSX), TSX Venture Exchange (TSX-V) and the Canadian Securities Exchange (CSE), Chartered Professional Accountant (CPA, CA, CGA) and a member of the Institute of Chartered Secretaries

George Kovalyov, CA Vice President Finance

  • 11 years as an experienced financial controller, public companies audits and financial statements to GAAP and IFRS
  • Chartered Accountant designation through the Institute of Chartered Accountants of British Columbia
  • Bachelor of Business Administration, Diploma in Accounting – Kwantlen University
  • Founder and President of GVK Group Chartered Accountant

Greg McCauley Senior Vice President, Distribution

  • Over 30 years’ experience in the consumer products industry with major brands such as Jägermeister, Muscle Milk and Red Bull
  • Vice President and General Manager of Mast Jägermeister, responsible for sales and distribution in 18 U.S. states and Canada
  • Several years at Red Bull North America where he was responsible for a distributor network comprising of 375 sales territories and 500 employees with sales in excess of US$150 million

Vito Piazza Independent Director

  • Founding partner of Sid Lee Toronto
  • 15 years of professional experience in a mix of strategic account leadership, marketing communications and brand building
  • Bachelor’s degree in marketing and MBA from McGill University.

John Caruso Independent Director

  • Senior Vice President,  Acosta/Natural Specialty Sales
  • Over 20 years within in the grocery business working his way up from a clerk to store manager before entering the corporate side where he held numerous senior positions before being promoted to a Corporate Vice President.
  • Over four decades of experience in the food and beverage industry in all aspects of the business — from store operations to retail operations, procurement, merchandising and marketing within the natural specialty grocery channel.

Peter Simeon Independent Director

  • +10 year practice is focused on corporate nance, mergers and acquisitions, and structured products.
  • Current Partner of Gowling WLG Law, extensive experience in corporate commercial and securities law.
  • BA Queens University, Law Degree at York University, Osgoode Hall Law School.

Phivida Holdings Inc (VIDA:CSE)

Investor Relations Contact


1-844-744-6646. Ext. 2

News Releases

  • Phivida Announces Corporate Business Update

    Critical updates include progress on retailer roll-out — new Oki beverages, marketing materials and rebranded Vida+ and Oki websites... Read more

    Jan 31 2019 8:30 ET
  • Phivida appoints John Caruso to Board of Directors

    VANCOUVER and SAN DIEGO, CA, Dec. 21, 2018 - Phivida Holdings Inc. (CSE: VIDA OTCQX: PHVAF) ("Phivida" or the "Company"), today announced that John Caruso has been appointed as a Director of the Company.... Read more

    Dec 21, 2018 7:00 ET
  • Phivida comments on the successful passing of the 2018 Farm Bill

    The 2018 Farm Bill substantiates the U.S. hemp industry and the viability of hemp-derived products... Read more

    Dec 20, 2018 4:20 PM ET
  • Phivida appoints Covet Public Relations as U.S. Public Relations Agency of Record

    New Agency Partner Specializes in CPG Category Leaders with a Proven Track Record of Launching New Brands via Successful Consumer-Centric, Result-Driven Campaigns... Read more

    Dec 11, 2018 9:00 ET
  • Phivida Announces Q4 2018 Corporate Business Update

    Key updates include U.S. expansion plans for Oki beverage line; expected timing of product placement with retailer distribution partners; and upcoming PR and marketing initiatives... Read more

    Nov 15, 2018 7:00 ET
  • Phivida adds Senior Vice President of Distribution to drive product growth in North America

    Phivida Holdings Inc. (CSE: VIDA OTCQX: PHVAF) ("Phivida"), is pleased to announce that it has appointed Greg McCauley as Senior Vice President, Distribution of Phivida Organics. Mr. McCauley has over 30 years' experience in the consumer products industry with major brands such as Jägermeister, Muscle Milk and Red Bull.... Read more

    Nov 02, 2018 7:00 ET
  • Phivida comments on the removal of CBD from U.S. DEA Schedule 1 and announces share issuance

    Phivida Holdings Inc. (CSE: VIDA OTCQX: PHVAF) ("Phivida"), is pleased to see the decision by the U.S. Drug Enforcement Administration (DEA) to remove the cannabis component cannabidiol (CBD) from its Schedule 1 list of controlled substances. ... Read more

    Oct 02, 2018 8:00 ET
  • Phivida introduces premium active hemp extract infused functional beverage and supplement line to mainstream retailers in the U.S.

    Phivida Holdings Inc. (CSE: VIDA OTCQX: PHVAF) ("Phivida"), which offers premium beverages and clinical products infused with active hemp extract, today announced the launch of its "Oki" brand.... Read more

    SEP 12, 2018 7:00 ET
  • Phivida Holdings Retains NATIONAL Equicom for Investor Relations Services

    Phivida Holdings Inc. (CSE: VIDA OTCQX: PHVAF) ("Phivida") is pleased to announce that it has retained NATIONAL Equicom to provide investor relations and financial communications services.... Read more

    SEP 6, 2018 8:00 ET
  • Phivida Hires Former Apple Designer Brian Schmitt to Lead Visual Identity for new Oki Brand

    Phivida Holdings Inc. ("Phivida" or the "Company") (CSE: VIDA) (OTCQX: PHVAF) is pleased to announce the appointment of Mr. Brian Schmitt as its new Creative Director responsible for new product packaging design and brand visual identity. In his career, Mr. Schmitt worked to bring innovation and art to globally respected brands such as Nike, Apple and Google.... Read more

    AUG 28, 2018 8:00 ET
  • Phivida Receives DTC Eligibility for OTCQX.PHVAF

    Phivida Holdings Inc. ("Phivida" or the "Company") (CSE: VIDA; OTCQX: PHVAF) announces that it has been awarded full DTC (Depository Trust Company) and CNS (Continuous-Net-Settlement) eligibility for its common shares that are listed for trading on the OTCQX® Best Market under the ticker symbol "PHVAF" in the United States.... Read more

    AUG 20, 2018 8:00 ET
  • WeedMD and Phivida Sign Definitive Agreement on Cannabis Beverages Inc.

    WeedMD Inc. (TSX-V:WMD) (OTC:WDDMF) (FSE:4WE) (“WeedMD”) and Phivida Holdings Inc. (CSE:VIDA) (OTC.PHVAF) ("Phivida") are pleased to announce the signing of a final definitive joint venture agreement (“Agreement”) to develop and operate Cannabis Beverages Inc. (“CanBev”) at WeedMD’s state-of-the-art greenhouse facility in Strathroy, Ontario.... Read more

    AUG 15, 2018 8:00 ET
  • Phivida Signs Major Exclusive National Agreement

    Phivida Holdings Inc. ("Phivida" or the "Company") (CSE: VIDA) (OTCQX: PHVAF) is pleased to announce an exclusive national agreement with Natural Speciality Sales, an Acosta company. Natural Speciality Sales (NSS) is recognised as the industry leader in Natural/Specialty retail channel trade across the USA.... Read more

    AUG 1, 2018 8:00 ET
  • Phivida Graduates to the OTCQX Best Market - Trading as "PHVAF"

    Phivida Holdings Inc. ("Phivida" or the "Company") (CSE: VIDA; OTCQX: PHVAF) is pleased to announce the approval of The Company's Form 211 by FINRA, and the approval to graduate on to the OCTQX Best Market as a foreign issuer, with full DTC eligibility now in process. The Company's common shares are scheduled to commence trading on the OTCQX under the symbol "PHVAF" effective July 30th, 2018.... Read more

    JUL 30, 2018 8:00 ET
  • Phivida Corporate Update for Fiscal Q3-2018

    Phivida Holdings Inc. ("Phivida" or "The Company") or (CSE: VIDA) (OTCMKTS: PHVAF) is pleased to provide a corporate update for the third quarter of fiscal 2018 and a successful transition under the new senior leadership team and is now on track for entering major mainstream commercialization. Key updates include a strong balance sheet and capital structure, positive regulatory shifts in the USA and Canada, a newly evolved board and senior executive team, and a new strategic portfolio of products and brands, comprehensive consumer research, new product development, new brand development visual identity and packaging design and an elevated national route-to-market strategy across the USA.... Read more

    JUL 23, 2018 8:00 ET
  • US Senate Approves The 2018 Farm Bill

    CBD-Hemp Oil Legalized Across the USA VANCOUVER, June 29, 2018 /CNW/ - Phivida Holdings Inc. ("Phivida" or the "Company") (CSE: VIDA) (OTCPK: PHVAF) reports that on June 28th the U.S. Senate officially passed the Agriculture Improvement Act of 2018 (i.e. the "Farm Bill"). The 2018 Farm Bill...... Read more

    JUN 29, 2018, 10:15 ET
  • Phivida Presents at Natural Foods Investor Conference

    TORONTO, June 28, 2018 /CNW/ - Phivida Holdings Inc. ("Phivida" or the "Company") (CSE: VIDA) (OTCPK: PHVAF) reports participation in panel discussion at the Nutrition Capital Network – Natural Products Canada Investor Meeting held June 27-28, 2018 at the Marriott Toronto Eaton Centre in downtown...... Read more

    JUN 28, 2018, 09:15 ET
  • Phivida Activates Distribution in Japan

    Federal Approval Marks First Mover Status into a US $30 Billion Market VANCOUVER, May 28, 2018 /CNW/ - Phivida Holdings Inc. ("Phivida" or the "Company") publicly traded as "VIDA:CSE" or "PHVAF:OTCMKTS" reports the activation of distribution agreements with Asayake Inc. ("Asayake") in Japan....... Read more

    MAY 28, 2018, 08:45 ET
  • Phivida Appoints McCauley to Advisory Board

    Adding 30 Years of Senior Executive Distribution Expertise in the USA Beverage Industry VANCOUVER, May 16, 2018 /CNW/ - Phivida Holdings Inc. ("Phivida" or "The Company") (CSE: VIDA; OTCMKTS: PHVAF) is pleased to announce the appointment of Mr. Greg McCauley to The Company's Advisory Board. Mr....... Read more

    MAY 16, 2018, 08:00 ET
  • Phivida Corporate Update for Fiscal Q2 2018

    VANCOUVER, May 10, 2018 /CNW/ - Phivida Holdings Inc. ("Phivida" or "The Company") (CSE: VIDA; OTCMKTS: PHVAF") is pleased to provide a corporate update for the second quarter of fiscal 2018. Updates include; new product inventory, brand stewardship, executive appointments, the Canbev project and...... Read more

    MAY 10, 2018, 08:00 ET
  • Phivida Appoints New Chief Commercial Officer

    He is a great motivator of distributors, retailers and captive sales professionals. We are proud to welcome him to Phivida, within the role of Chief Commercial Officer." Mr. Campbell states, "Phivida represents the ideal.... Read more

    MAY 01, 2018, 08:00 ET
  • Phivida Signs Exclusive Partnership with Athletes for Care, Inc.

    Former NFL, NHL, NBA, UFC and NCAA Athletes Partner with Phivida on Cannabinoid Education and Research PHILADELPHIA, March 22, 2018 /PRNewswire/ - Phivida Holdings Inc. ("Phivida" or the "Company")... Read more

    MAR 22, 2018, 08:00 ET
  • The Value of Legal Cannabis Market Continues to Increase

    "Phivida is pleased to partner with an industry leader and build towards a leadership share of the global cannabis-infused beverage market," said John-David A. Belfontaine, President and Chairman of Phivida. "WeedMD is the ideal partner for Phivida, as they will... Read more

    MAR 08, 2018, 11:50 ET
  • WeedMD and Phivida to Enter into Joint Venture for Cannabis-Infused Beverages

    "Phivida is pleased to partner with an industry leader and build towards a leadership share of the global cannabis-infused beverage market," said John-David A. Belfontaine, President and Chairman of Phivida. "WeedMD is the ideal partner for Phivida, as they will... Read more

    MAR 08, 2018, 09:42 ET
  • Cannabidiol-infused Beverages Could Be Canada's Next Big Industry

    Phivida Holdings just recently secured a distribution deal in Japan - a key emerging cannabis market, making them a possible contender as a global supplier. The distribution agreement signed with Asayake Inc. makes Phivida Holdings Inc. (CSE:VIDA)... Read more

    MAR 08, 2018, 08:45 ET
  • Clinical Study on Phivida's Nano-CBD™ at the University of Nottingham (UK) in Collaboration with Artelo Biosciences, Inc.

    Study to test the Absorption, Uptake, Duration and Dosing of Phivida's Nano-CBD™ VANCOUVER, Feb. 12, 2018 /PRNewswire/ - Phivida Holdings Inc. ("Phivida" or the "Company") (CSE... Read more

    FEB 12, 2018, 08:00 ET
  • Phivida Appoints New Chief Marketing Officer

    "I am excited to join Phivida as we develop and build the business around a new growth category of CBD infused functional foods and beverages. Mr. Cornwell said. "Phivida is well-positioned as consumer markets trend towards organic, plant-based nutrition and supplements. Phivida's CBD infused product offerings... Read more

    FEB 06, 2018, 08:00 ET
  • Phivida Signs Superheroes Sports Management - and Malia Manuel

    Canada. Phivida is focused on building brand awareness within key markets across the Pacific coast. By adding SHM to the team, Phivida activates a sports endorsement initiative central to its global brand strategy. As the inaugural SHM signing, Phivida is pleased... Read more

    FEB 05, 2018, 08:00 ET
  • Phivida Begins Mass Production for California Retail Market

    Phivida Holdings Inc. Phivida (pronounced "fi-VEE-da") is a premier brand of cannabidiol ("CBD") infused functional foods, beverages and clinical products - poised for global distribution. Using nanoencapsulation technology, Phivida converts phytocannabinoids... Read more

    FEB 01, 2018, 10:55 ET
  • Phivida Appoints New VP of Clinical Education

    Ensuring a strong presence in these markets will be a major focus of the organization as Phivida captures a leadership share in 2018. Phivida is dedicated to educating health care practitioners on effective ways of incorporating cannabinoid therapeutics into their... Read more

    JAN 30, 2018, 09:41 ET
  • Phivida Activates Distribution Agreement for Washington Market

    San Diego." About Phivida Phivida ["fiii-vee-daa"] is a publicly traded on the Canadian Securities Exchange under the ticker symbol "VIDA" and in the United States as "PHVAF". Phivida is a premiere brand of cannabidiol ("CBD")... Read more

    JAN 17, 2018, 08:00 ET
  • Phivida Launches Nano-CBD™ Iced Tea Product Line

    About Phivida Phivida ["fiii-vee-daa"] is a publicly traded on the Canadian Securities Exchange under the ticker symbol "VIDA" and in the United States as "PHVFA". Phivida is a premiere brand of cannabidiol ("CBD")... Read more

    JAN 16, 2018, 08:30 ET
  • CBD Market Projected to Grow to New Highs

    President and CEO of Namaste comments: "Namaste is extremely excited to be partnering with Phivida and its world-class management team. We're looking forward to entering the beverage space together with Phivida as we believe there is significant demand for these products in our market. Many of our successes... Read more

    JAN 11, 2018, 09:00 ET
  • Phivida and Namaste Announce Exclusive Supply Agreement

    variety of product and a better user experience. About Phivida Phivida ["fiii-vee-daa"] is a publicly traded company listed on the Canadian Securities Exchange under the ticker symbol "VIDA". Phivida is a premiere brand of cannabidiol ("CBD") infused functional... Read more

    JAN 11, 2018, 08:00 ET
  • Phivida Signs Brand Licensing Agreement in Oregon

    Phivida prepares to access an additional 500 retail locations VANCOUVER, Jan. 10, 2018 /PRNewswire/ - Phivida Holdings Inc. ("Phivida" or the "Company" traded as... Read more

    JAN 10, 2018, 08:30 ET
  • Phivida Unaffected by Rescinded Cole Memorandum

    Japan, we are just beginning to bring the Phivida brand into the global marketplace and will continue to develop markets domestically across the Pacific United States." About Phivida Phivida ["fiii-vee-daa"] is a publicly traded company listed on the... Read more

    JAN 09, 2018, 08:00 ET
  • Phivida Signs Distribution Agreement in Japan

    We are honoured to offer Phivida products to patients, practitioners, and everyday active families in Japan," said John-David Belfontaine, President and CEO of Phivida. "Culturally, Phivida is assertively collaborative seeking... Read more

    JAN 05, 2018, 08:00 ET
  • Phivida Launches High Performance Nano-CBD™

    About Phivida Phivida ["fiii-vee-daa"] is a publicly traded company listed on the Canadian Securities Exchange under the ticker symbol "VIDA" and in the United States as PHVFA. Phivida is a premiere brand of cannabidiol... Read more

    JAN 03, 2018, 09:00 ET
  • Phivida Signs CBD Distribution Agreement in California

    SANTA MONICA, CA, Jan. 2, 2018 /PRNewswire/ - Phivida Holdings Inc. ("Phivida" or the "Company" traded as ("VIDA:CNX")... Read more

    JAN 02, 2018, 11:34 ET

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Phivida Monthly Update

January, 2019

Dear Valued Shareholders,


First off, happy belated New Year to all of you!

As many of you are aware, there was great anticipation with the 2018 Farm Bill being passed, and after a few false starts, it finally became official on December 20, 2018. While this was a major step forward for the Hemp industry and ultimately bringing CBD to the mainstream market, I cautioned many people that there was still the outstanding issue of the U.S. Drug Enforcement Agency (DEA) and Food and Drug Administration (FDA). On a positive note, the DEA and the FDA are aligned on rescheduling Hemp/CBD. However, what really caught the industry off guard were the comments made by Scott Gottlieb, the Commissioner of the FDA, where he stated the following:

We recognize the potential opportunities that cannabis or cannabis-derived compounds could offer and acknowledge the significant interest in these possibilities. We’re committed to pursuing an efficient regulatory framework for allowing product developers that meet the requirements under our authorities to lawfully market these types of product.”

It was encouraging to hear that there was an openness to review and explore new products within the space. The comment, however, created more questions than answers for investors, retailers and distributors. With that said, I welcome the FDA’S oversight as it will create a more level playing field for all players in the industry and address the dubious claims and products currently in the market.

While there is some uncertainty in the market, I am confident that the FDA will approve the sale of CBD‑based products. I am also confident that they will provide more direction in the very near future as they absolutely cannot ignore consumer and retailer demand. Despite the current lack of clarity from the FDA, retailers and distributors have started to move ahead to establish a leadership position in their respective markets.

Retail Distribution Progress

Our focus for the last several months has been on meeting with retail chains on the U.S. east and west coasts to secure retail contracts. I was very pleased with the response we received from the retailers I met with. We went in armed with the full line of Oki products supported by thorough market and consumer research. Discussions with the procurement teams were positive, and we are continuing to engage with certain retailers with the goal of finalizing supply contracts.

Based on the progress we’ve made, and verbal commitments received, we’re confident of a retail launch for Oki in over 1,000 outlets in the early second quarter of 2019. To support that, we are moving ahead aggressively with another production run of Oki beverages in March 2019.

Marketing & Social Initiatives Making Moves in California and Hawaii

The new Feel-Oki campaign directed by the company’s L.A.-based creative agency, Sid Lee, was completed and is currently in the final stage production. The campaign is due for market release by the end of this quarter, which will include a social media and paid digital strategy and amplification plan that will start in Q2.

Phivida’s marketing team was on-site in Hawaii in early January with Malia Manuel, an Oki ambassador and world-class surfer, where she’s been featured in a photo shoot to showcase various new Oki products.. The campaign images will start to be published on social media by the end of Q1.

An Oki booth will be stationed at the Natural Products Expo West Trade Show being held on March 5th in Anaheim, CA. Approximately 15,000 units are expected to be sampled with attendance set to exceed 95,000 people during the four-day event.

Vida+ to Host CBD Best Practices Session at ‘The Functional Forum’ Event in San Diego

On February 11, Vida+ will be hosting an event presented by The Functional Forum in San Diego on the topic of the endocannabinoid system and CBD oil best practices. The event will  feature our very own Sunil Pai, MD, from Vida+. As the Clinical Advisor for Vida+ range, Dr. Pai is internationally recognized as an expert in Integrative Medicine, and is an author, radio host, health activist, influencer and thought leader in the wellness industry. Known as the world’s largest Integrative Medical Conference, every month The Functional Forum brings together the industry’s leading innovators to teach practitioners how to prevent and reverse chronic illness with the latest scientific health news, functional medicine research, practice development, and health technology.

Oki and Vida+ Websites

The newly designed Oki e-store is currently being finalized and expected to be live by the end of Q1. The new site will include a full product assortment of beverages and capsules available for sale to consumers through direct distribution online.

The Vida+ B2B and e-commerce business continues to see increases in monthly revenue growth. Re-design of the refreshed Vida+ website have also begun, with the intention of optimizing the site layout and improving search engine optimization for improved traffic and sales.


Shareholders, I understand there is frustration with our lagging share price but I am confident that once we can officially announce some of our retail and distribution partners, our team and I believe the market will see the value potential and react favourably.

In closing, as I have communicated to many of you over this past year, I am taking a long-term view to this business, and I go to work every day knowing that I am accountable for all of our shareholders. I will continue to do what is right over what is easy; to drive shareholder value and build Vida+ and Oki into world-class brands.

Thank for you for your ongoing support. I know 2019 will be our year and I look forward to providing you positive monthly updates.



Jim Bailey, President and CEO



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