Advisors

Mr. John-David Belfontaine | Chief Executive Officer

  • 15 years corporate development, management, corporate finance, public relations, marketing.
  • Specializing in new brand development, customer loyalty, channel strategy, affiliate / distributor management.
  • National Marketing Campaigns for Fortune 500 CPG companies (Nestle, L’Oreal, Molson, Reckitt Benkiser), Founder Prime Wire Inc. (IR for TSX companies, Marketing Mgr. Sodexho Canada, (PepsiCo, Starbucks, etc.).
  • Former Retail Wealth Product Manager, Empire Life Financial (TSX.ELF), B.A (hons), McMaster, Gov. and Lieu. Generals/Sean Kells Awards, IFC and CSC.

Mr. Carmelo Marrelli, CPA, CA, CGA | Chief Financial Officer

  • 25+ years of experience in executive financial management for publicly traded companies.
  • Principal of Marrelli Support Services Inc., a firm that delivers accounting and regulatory compliance services to listed companies on the Toronto Stock Exchange (TSX), TSX Venture Exchange (TSX-V) and the Canadian Securities Exchange (CSE), Chartered ProfessionalAccountant (CPA, CA, CGA) and a member of the Institute of Chartered Secretaries.

Mr. George Kovalyov, CA | Vice President Finance, Director

  • Experienced financial controller, public companies audits and financial statements to GAAP and IFRS.
  • 10+ with companies in various industries ranging from private companies to junior start up companies.
  • Chartered Accountant designation through the Institute of Chartered Accountant British Columbia.
  • Bachelor of Business Administration, Diploma in Accounting – Kwantlen University.
  • Founder and President of GVK Group Chartered Accountant.

Mr. Bill Ciprick | Independent Director

  • Senior VP of Business Development Bank of Canada (BDC).
  • 24+ years experience, former SVP Procter & Gamble Healthcare, SMART Technologies.
  • Specializing in Sales, Operations, Marketing for NHP Manufacturing and Distribution.

Mr. James Bailey | Independent Director

  • 15+ years of experience specializing marketing and distribution for Fortune 500 CPG companies.
  • Former Vice President of Red Bull GmbH, CEO of Redbull Canada.

Mr. Peter Simeon, LLB | Independent Director

  • 10+ year practice is focused on corporate finance, mergers & acquisitions, and structured products.
  • Current Partner of Gowling WLG Law, extensive experience in corporate commercial & securities law.
  • BA Queens University, Law Degree at York University, Osgoode Hall Law School.

Dr. Joost Luecker, PhD | VP Research & Regulation

  • PhD, Botany - Plant Sciences (2002), Master of Agriculture (1997): Wageningen University, Netherlands.
  • 12+ years postdoctoral research experience in Biochemistry, Phytochemistry, and trained in traditional and molecular plant breeding and crop protection.
  • Co-owner of Patents in DNA encoding 1st Author in Peer Reviewed journals – Plant Journal, Plant Physiology, BMC Genomics , Phytochemistry, etc.
  • Co-Author in several Peer Reviewed journals, book chapters, and presenter at scientific conferences.
  • Expert Reviewer for BMC Plant Biology, BMC Bioinformatics, Molecular Plant, Journal of Proteome Research, Phytochemistry, Plant Biology, etc.
  • Quality Assurance Professional for regulated medicinal cannabis in Canada (GPP, GMP, HACCP, MMPR).

Dr. Brian Martin, ND | Vice President of Clinical Products

  • 20+ years in Clinical Optimal Aging Medicine, natural health products innovations and formulation.
  • Former President of the College of Naturopathic Physicians of British Columbia (1995 - 2005).
  • National College of Naturopathic Medicine Portland, Oregon Naturopathic Doctorate Degree (ND).
  • Anti-Aging Medicine, Stem Cell Fellowship from American Academy of Anti-Aging Medicine (A4M).
  • Trained in the safe use of Bio-Identical Hormones including HGH, Board-certified in Chelation.
  • University of Alberta with a Bachelor of Science Degree (BSc) in Biology and Chemistry.
  • Founder and owner of Enerchanges™ Clinic - Optimal Aging and Metabolic Weight loss.

Mr. Kyle Johnston | Vice President of Digital Marketing

  • 10+ years in the public markets, operating numerous financial media companies.
  • 250+ publicly traded companies with media relations, digital marketing and media sales.
  • ​Former CEO of Vantage Wire (acquired by Equities.com) and Chief Revenue Officer.